Compass Edge, a complete online
solution provider for independent hotels in Asia has launched direct connection
for hotels to display their real-time prices and availability on Google search,
Google Maps, Google+ Local and Google Hotel Finder, driving the Google users to
land on hotel’s own website.
Compass Edge is pleased to announce a
cost-effective program for hotels in Asia to advertise on Google’s Hotel Price
Ads program. Compass Edge direct Google
connection allows constant update of availability from the hotel to the Google
sites. With a customized hotel landing
page, qualified search results are directly linked back into the hotel booking
engines. This unique program allows even
small independent hotels to effectively drive more direct bookings to their
websites.
To date Google’s Hotel Price Ads have been dominated by OTAs
and space on Google’s Hotel Price Ads is limited, with only four booking
channels able to appear in the rate drop down menu. Compass Edge direct Google connection opens
up the opportunity for independent hotels to get their own shelf spaces and
increase direct booking opportunities.
“Compass Edge has been ready for the direct Google
connection for some time. But not until
recently Google has finally activated its Hotel Finder product on a global
scale and full Hotel Finder integration is included into regular Google search
engine result pages, hotels in Asia see the full benefits and now anxiously
wanting it.” said Ms. Chantel Choa, Business Development Director at Compass
Edge.
Compass Edge adopts the pay-per-click fees model and can
work with any hotels using any booking engines.
“This is very unique as right now only some chains and big
representation companies can provide direct connectivity for just its member
hotels. Compass Edge is committed to
ensuring even small independent hotels can be in the level playing field with
branded hotels, hotels using big representation companies not to say with the
OTAs (Online Travel Agencies) as well.” concluded Mr. Wing Lee, COO of Compass
Edge.
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